About
I'm a proactive Product Designer with a knack for crafting designs across desktop, mobile and in XR. I specialize in human-centered design, leveraging Lean UX and agile methodologies to drive business outcomes. My toolkit includes rapid prototyping, personas, customer journeys, design sprints, wireframes, and more, all aimed at achieving user empathy and product understanding. Currently, I'm enhancing travel experiences at DFDS, helping passengers see the world! With 7 years of experience in product design, I bring a versatile and result-oriented approach to every project.
Testimomials
Martin is a great collaborator — curious, open-minded. What I really appreciate is how well he bridges design and development. His designs are visually strong and thoughtfully structured around usability and technical feasibility. He asks the right questions, pushes the team to think differently, and always keeps the user and business goals in focus.
René Mundt
Frontend lead, DFDS
Cross collaboration within our team has improved significantly. Martin brings us together with the shared goal of enhancing our product, always keeping the customer and DFDS's business objectives in mind. His approach is highly motivating, and he brings so much value to the team.
Nadia Kverneland
Backend engineer, DFDS
Working with Martin is absolute pleasure. He’s an exceptionally data-driven product designer who grounds every decision in real user insights and measurable outcomes. Beyond his expertise, Martin is a fantastic collaborator. He brings clarity, curiosity and energy to every project, making teamwork both efficient and enjoyable.
Paulina Sitarz
Senior Product Designer, DFDS
Had the pleasure of working with Martin as a true sparring partner and creative mastermind. He is extremely dedicated to design thinking – it’s like an extension of his personality. He does it in a professional, profound and precise way that’s truly inspiring. A highly valuable asset to any team wishing to invest in understanding their customers more narrowly.
Julie Bøge
Communication consultant, DGI
My mantra: Building to think
I believe that design is about building to think. Every creation should teach us something so we can continuously improve—no design is ever perfect. Treating a product like a checklist leads to mediocrity, which I refuse to celebrate. I use the design thinking and lean UX because it centers inclusiveness, bringing users and stakeholders into the process. Their diverse knowledge and creativity make the product better and help us keep solving real problems.